Marketing Websites Are Products Too
Leading design and implementation for a new web product at Lone Star Communications meant balancing competing interests and priorities. The original website was outdated, lacking style and clarity, and it wasn’t engaging or capturing users’ attention let alone generating leads for the sales team.
My role as the lead meant managing a team to develop the best possible digital product that would entice prospective customers, elevate the company personality and perception and recruit new employees to the growing organization.
Within 60 days of releasing the new website, traffic increased almost 30,000% and the numbers of subscribers to the company YouTube channel doubled.