Santa Barbara Sunset


helping people and organizations create better (digital) experiences for two decades


Experience design, product ownership, project management, team leadership, coaching and mentoring. Good management practice, people first, pixels last.


Recent projects include:

  • Tech consulting for online academic journal

  • Employee experience design for a large financial services firm


From Fortune 100 to SMB, startups and nonprofits. Abbott, Baylor Scott & White Health, Business Talent Group, CareerFoundry, CVS Health, Fielding Graduate University, Kohls, Prudential, Toys R Us, UTC.


TL;DR my goal is to make things work better for people which can only be done when all parts of a process or system are known. In experience design (UX) that means starting with strategy and research, problem finding, info gathering, questioning, connecting and creating understanding. We can talk about solutions and pixels later.

PORTFOLIO NOTE: If you're looking for a portfolio, there isn't one here. Over several decades I have amassed a wide variety of work experience. I prefer to share things that relate to your specific needs so contact me and we can go from there.

A bit about how I got started...

When the internet was young, I was a commercial photographer. In 1990-something, I hung up my camera gear, started reading about management, learned all the design software in existence and taught myself HTML. Then I went to business school (before the dot com catastrophe). I said, 'hey, this web thing is where everything is going' and everyone looked at me like I had two heads. One person, whose POV mattered more than most, did not dismiss my ideas, Peter Drucker said I was early, but right.

I created websites to prove that the web was going to change lots of things. Being called a web designer wasn't how I saw myself but there weren't many other points of reference so I went with it. I worked in the world of higher ed, large corporate communications departments, integrated marketing and PR. Intranets, extranets, servers, analytics, site maps, guerilla usability testing. It was fun back then.

My focus was to make these sites and systems work for the people relying on them - the 'end users', the businesses, everyone in between. I didn't care much about all the design software and code, though I often sat in the IT department and talked many programmers out of adding things no one needed.

In 2000, I created an intranet assessment benchmarking toolkit and process with a a small team of colleagues at a large HR consultancy We launched a new line of business within the communication practice. It increased revenue and brought attention to user experience.

My formal UX training (in addition to the degrees), came from NNg (Nielsen Norman Group) courses, a ton of reading, assorted gatherings and workshops, practicing, practicing, practicing and a commitment to lifelong learning. The book Don't Make Me Think by Steve Krug was an ah-ha moment, I realized user experience design was a big part of my work and it hasn't stopped since.

Call it user or customer experience design (UX, CX), service design, (change) management consulting or product design. Just never call it UX/UI or UI/UX. (I'll forgive you if you do.)


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